THE IMPORTANCE OF PAIN AND EMOTION IN YOUR SALES DISCOVERY CALLS

⚠️ Important ⚠️
Read This First (2 Minute Read):

At Fitness Marketing Agency, we are experts in marketing and lead generation. We are currently helping 400+ gyms across the world, but if all we did was marketing and generate enquiries we would be doing a disservice to our clients and the Fitness Industry. Marketing and sales go hand in hand, gone are the days when people will just show up and hand over their hard earned money for a 12 month membership straight away. Sales is a vital piece of the puzzle and is why our clients are getting such extraordinary results (see below).

Your job when selling is to be like a doctor and to diagnose the problem. Prescribing a solution or quoting a figure without understanding the true problem would be considered ‘professional malpractice’.

Price is contextual and must be anchored to the cost of missed opportunity. Price doesn’t make sense in isolation, so do not quote until you fully understand the problem, and the cost of not fixing the problem. You should link the cost of your fees/ membership to the result of doing nothing (continued weight gain, bad health, low energy, feeling low on confidence - or even death, in the worst case scenario.)

People are coming to you because they don’t know how to work out and eat healthily on their own… something that you know how to do. The economics are in YOUR favour - the cost of doing business with you is drastically lower than the cost of them going it alone, wasting their time, effort and money when you could shortcut the entire process for them...

Description:

This is a sample video from our Fitness Marketing Agency sales training. All of our training videos are produced at a high level in 4k and clipped into digestible snippets for our clients. This is module 8 of 24 and this is the reason our clients are getting such great results. Luke will teach you why mastering sales is not always about what you say but understanding the power of diving deep into the emotions of your prospect and putting them in a position where they are so hungry to change. As they say, people buy with emotion and justify with logic.

Time Stamp:

00.00 – 00.35: Intro and overview
00.36 – 02.03: The holiday analogy and how it links to sales
02.04 – 03.26: The importance of pain
03.27 – 09.01: Going beneath the pain surface to create more value

What members are saying

Over £22K Generated In July

Over £13K In Front End Sales In July!

19 Sign Ups In July!

8 Sales From 10 Calls!

"Since joining FMA, we have consistently made 20+ sales per month, our best month was September where we made 48 sales, with half the ad spend we'd previously been spending!"

— Amy Marshall, ALM Fitness, Worcester, UK

Meet The Fitness Marketing Agency Team

The fitness industry in recent years has had an influx of mentors, consultants, gurus, and agencies. Most don’t even have roots in the industry and sadly they overpromise and underdeliver in the results that they get for hardworking Fitness Business Owners like yourselves. Most of these types are one man band operators with no team or support system to help you succeed. At Fitness Marketing Agency one of the reasons our clients are so successful is because of the support team Ben has assembled to guide our clients to success.

How to get started

Schedule a call using the calendar below and somebody from our team will meet with you on Zoom to see if Fitness Marketing Agency is a good fit.