Exclusive For Fitness Marketing Agency Members Only
CONTINUE TO MAKE 2022 THE YEAR YOU ELEVATE YOUR FITNESS BUSINESS AND PROVIDE A LEGACY FOR YOURSELF AND YOUR FAMILY!
The FMA Mastermind Is The Place "Go-Getter" Fitness Business Owners Will Go To Get The Latest Strategies And Blueprints So They Don’t Have To Constantly Reinvent The Wheel.
WHEN: Thursday 23rd June 2022 | WHERE: The Midland Hotel, Manchester
WARNING: TIME SENSITIVE
Only 200 Spots Available!
You missed out!
DEAR FITNESS MARKETING AGENCY MEMBER,
Yes, the past couple of years have been challenging for many fitness owners.
Lockdowns, restrictions, and not knowing whether you’ll have to shut down was on everyone’s minds for 2+ years.
Not to mention making sure your family and employees were safe during the pandemic the world was facing.
The good news is that covid has passed. This adversity has transformed into an opportunity for many Fitness Business Owners across the UK and Ireland who are FMA members as they have the right strategies and support for continued success.
Because let’s face it: what we faced in the past and whats coming up isn’t for the weak-hearted…nor do you have to go through this tough situation alone.
That’s why joining the next Fitness Marketing Agency Mastermind that’s happening at The Midland Manchester on 23rd June 2022
Is the place to be to get the edge you need on your competitors and come away at an advantage to attract all the clients, revenue and profit you need to succeed.
ATTEND THE FMA MASTERMIND TO DISCOVER:
YOU’LL LEAVE THE FMA MASTERMIND WITH A CLEAR ACTION PLAN OF WHAT TO DO NEXT TO ELEVATE YOUR FITNESS BUSINESS!
Don’t worry, you’re not going to leave the Mastermind with 217 pages of notes you know you’re never going to implement.
That’s because our industry experts will sit down with you and help you create a personalised blueprint for success that’s tailored for your business.
This way, you know exactly what to do when you get back into the office vs. wondering which strategies you’re going to implement to get to the next level.
You'll also receive a FMA workbook to accompany the event so you can easily implement all that you learn when you get home. This will become your planner for the next phase of your journey with your steps to success outlined.
7 REASONS WHY YOU SHOULD ATTEND THE FMA MASTERMIND
1. It’s 100% FREE For FMA Members
We want to help FMA members elevate their businesses during these tough times, so we decided to waive the 497 - 997 we could charge for these events so everybody can come for free.
2. The Mastermind is at The Midland Hotel, Manchester
As the site of one of Churchill’s epic speeches and the venue where Rolls and Royce formed their partnership, this venue is perfect to hold our second Mastermind of 2022.. Visit www.themidlandhotel.co.uk to see for yourself
3. The Amazing FMA Community
Yes, there is power in numbers!
Everybody at the FMA Mastermind will speak your language and “get” you and your specific challenges. Plus let's face it: running a business can be lonely but having connections and relationships with other successful fitness business owners is where the power lies, and it’s during Mastermind they are formed.
Plus not everybody can come to the FMA Mastermind. Everyone in attendance is an FMA member. So you’ll be in the company of go-getters who are hungry for growth.
4. The Mastermind Day Itself
Nope, we’re not going to parade the usual group of speakers whose only purpose is to sell you something.
The event will be 100% content so you can walk away with a clear action plan for elevating your fitness business.
So you don’t have to leave your wallet in the room. We don’t have anything to sell you, so you can relax the entire day when you come to The Midland Manchester.
5. Time Away From Working "IN" Your Business
It’s easy to get stuck in the everyday day-to-day of your business without looking at the big picture.
The FMA Mastermind will give you a chance to get massive breakthroughs you wouldn’t otherwise get at home.
It’s a great chance to get away for a day and get the strategies you need to make the next several months your best year ever.
Plus I’ll be there to answer your questions, along with our speakers who will be bringing their A-game.
Imagine what it would be like to get away from the rigors of your business and "sit back" and get the strategies you need to crush it this year?
Yes, It's been a tough couple of years. It would be nice to take a break, and discover what’s working now in the fitness industry, wouldn’t it?
6. Guest Experts Who Will Reveal Their Secrets
These people are “in the trenches” growing fitness businesses and have learned a lot.
They won’t be people who have never run a fitness business in their lives but are darn good at selling you the next marketing gimmick.
Besides, it’s good to get different perspectives so you get a good set of action steps to implement when you get home.
7. What’s Working Now In 2022
In business things change quickly.
It’s important that you’re at the forefront.
You experienced this firsthand when covid struck, those that innovated quickest succeed.
And you need to stay relevant now and in the future. (None of us know what is around the corner or how this plays out.)
At the FMA Mastermind, you’ll hear directly on what’s working now in the industry and in the world of marketing, simply so you can build a better future for yourself and your family.
FAIR WARNING: YOU’LL BE ENTERING A PITCH FREE ZONE!
Don’t you hate events that seem awesome on paper, but are full of people on stage pitching their products and services?
You won’t find this at the FMA Mastermind.
This event is 100% content and REAL, actionable strategies you can implement in your fitness business as soon as you get home.
No theory. No guessing what to do next. Just "do this, and then go do that" you can cut and paste into your business and watch the profit soar.
Best part? These are strategies that are custom-tailored for the fitness industry, not generic strategies that work for other businesses, but not yours.
And all the experts that will be speaking at the event are there to help make your business dreams a reality...
...not make you buy into their “shiny object” that’s supposed to solve all your problems overnight.
So you’ll feel confident when you click on the button below and claim your spot for the FMA Mastermind!
SEE WHAT OTHER FMA CLIENTS SAY ABOUT MASTERMIND
HERE ARE JUST SOME OF THE TOPICS WE’RE GOING TO COVER:
The best of the best have spoken at the FMA Mastermind, and this event will be no different.
Past speakers included Pete Cohen, Paul Mort, Zack George and Damian Hughes from High-Performance Podcast.
The good news is we’ll be bringing in more speakers, and we are in final negotiations with who we are going to pay to attend and speak.
Their sole purpose will be to help you shift your mindset and help you get to the next level in your fitness business…and life. We promise you won’t be disappointed!
The world of marketing is constantly changing. What worked 6 months ago barely works now. That’s the nature of the game.
The good news is we’re going to help you avoid tons of expensive trial and error by revealing how to optimise your Facebook ads, Instagram, YouTube, Tik Tok, Google Search, and Google PPC.
This will help you attract an endless flow of leads. Believe me, your competition won’t know what hit them!
We’re also going to reveal how to integrate offline marketing so you can stand out from your competitors and get the “insider’s edge” you need to continue to grow and scale your business.
You can drive all the leads you want, but if you have a shoddy sales process, then you’re dead in the water.
We’ll cover how to get people to say "Yes" to your gym packages so you can boost your revenue. We’ll also cover how to train your trainers/salespeople to do the same.
We’ll help you sharpen your sales process so you’ll feel confident in any sales situation and ready to go for the close.
We’ll also cover how to nurture leads who aren’t ready to say "Yes" yet so you can shorten your sales cycle and close more deals.
There are always tweaks you can make to make sure your customers and clients get the results they desire.
Because if they get results, then they’ll be more than likely to stay at your gyms and refer others. And that’s less money/time to spend on advertising because your retention rates are so high.
We will have sessions specifically for this topic, which is mostly ignored because most gyms only care about generating as many leads as possible through advertising.
This will take the pressure off having to advertise all the time to maintain a consistent flow of clients and grow your gym. It’s much easier when your members do it for you!
These are short 10-15 minute sessions where FMA members reveal their hottest tips and best practices for growing their gyms.
I mean, why try to reinvent the wheel when you can shamelessly copy what other gyms do to grow and flourish?
You’ll walk away with a long list of action steps and "a-ha" moments that’ll help you make 2022 your best year yet.
You can have all the tactics and techniques in the world for growing your gym.
But if you have a poor mindset, then you’re going to always feel like you have one foot on the gas pedal and the other foot on the brakes.
Consider the FMA Mastermind to be the "mental gym" you need to create a stronger mindset so you can get more of what you want from your business…and life.
Don’t worry, we’re not going to get too "woo" and wishy-washy about this at the Mastermind. But we are going to do a deep dive into this critical topic that governs 80% of your success.
YOU DON’T HAVE TO TRY TO GROW YOUR
FITNESS BUSINESS ALL BY YOURSELF
Yet that’s what most Fitness Business Owners do - they try to undergo all the trials error and testing by themselves, only to end up wasting tons of time and money. They also have this "conquer the world" attitude where they don’t need any help from others. After all, they started their business, so they can sure as heck grow it, right?
But here’s the deal: it’s wise and smart to learn from others who have been to where you want to go. And it’s wise to learn from others who have already done all the "rough stuff" to get to where they want now. So, why reinvent the wheel when you can simply copy the blueprints of successful Fitness Business Owners and relax?
That’s what’s great about the FMA Mastermind. You have a safe space to share wins and challenges so you can get the support you need. It sure beats trying to get advice from “civilians” who have never started a business (much less a fitness business). Otherwise, you’ll have to rely on friends, family, and your current circle - many of which don’t know the special challenges of being a Fitness Business Owner.
Think about it: even professional athletes have coaches and a team to help them. They don’t try to win every game by themselves. So, why should you, the astute Fitness Business Owner, try to do the same?
Like growing a muscle when going to the gym, the FMA Mastermind is the place you can get out of your comfort zone and grow as a business owner. This growth will help you take your fitness business to the next level, and we look forward to helping you get there!
FAQ’S ABOUT OUR MANCHESTER MASTERMIND:
At Mastermind, we cover every single element to running a successful fitness business in this new economy. We cover all different types of topics from marketing, sales, operations, financials and much more. You get to find out what’s working right now and hear from your peers firsthand as they showcase their successes and what they’ve done to grow and scale their businesses. This will not be a death by powerpoint lecture! It’s interactive and you’ll not leave with a massive to do list as you’ll be doing the work on the day itself to move your business forwards.
FMA’s Mastermind is completely free to all clients. It’s just a value add that we do to bring everyone together and we bear the cost of everything. You just need to get yourself there and pay for your own accommodation if applicable. We’ll even pay for your lunch. This event we are restricted to only 200 attendees and even though it’s free to attend it is on a first come first served basis so make sure you register straight away.
We will reveal this nearer the time but I always like to bring in someone from the outside who can share different perspectives and strategies to help you with the growth of your business. The keynote speaker for Manchesters Mastermind will be someone brand new who you haven’t heard speaking before.
Unfortunately, no. This Mastermind event is for business owners only and no secondary staff are allowed. Of course, if you have a business partner then, by all means, the both of you can attend but unfortunately, we can’t allow for additional team members to attend this time.
I always encourage people to stay the night before because there is nothing worse than the stress of getting stuck in traffic or lost and turning up late. We have added a selection of hotels to the registration page and you can post in the Facebook group to see what specific accommodation people are booking. What tends to happen is the night before is people meet for a few drinks or dinner unofficially before the Mastermind starts the following day.
No, we cover everything. Lunch will be buffet style and hosted by the hotels catering team. If you have any dietary requirements please contact the FMA office and we’ll arrange this for you. All that we suggest you bring is a jumper/cardigan because the room can be cold if the air conditioning is on.
It starts at 9:30am but please arrive from 9am onwards. There will be teas and coffees on arrival and an opportunity to catch up with your fellow FMA members before we commence at 9:30am. There will be plenty of break opportunities throughout the day and we will finish at 6pm. People leaving during the event can be disruptive so don’t be that person!
Come in with an open mind and a willingness to learn. Be prepared to listen to other people’s suggestions and accept that you don’t always know best. Be a curious entrepreneur, ask questions, speak to people you don’t know and take notes throughout the day.
Yes. I understand that you’re giving up a full day to come to an FMA Mastermind event and that you might have to forfeit commitments with family or coaching clients but there is nothing more powerful than coming together with like-minded people who are all striving for success. That’s when the magic happens and breakthroughs occur. In the past, others have commented that they achieved more breakthroughs in the 8 hours that they were at Mastermind than in the past 8 months on their own.
Personal and professional growth. It’s impossible to know everything when it comes to running a successful business, it’s the conversations in the corridors and the relationships that are formed where the magic happens. Not only do you get to hear from great speakers that will give you inspiration and ideas but connecting with people face to face should give you a different perspective on things and will give you further ideas of what is possible.
Just tell them that you’re on a course and you will learn great things which will impact them once you are back. Your clients will be supportive, and if they’re not then they shouldn’t be your clients.
Go to fitnessmarketingagency.com/mastermind. We only have 200 spots available so make sure you secure your place immediately. I can’t wait to see you in Manchester!
THIS IS WHAT FITNESS MARKETING AGENCY UPLEVEL MEMBERS HAVE TO SAY ABOUT MASTERMIND
"If you're on the fence about coming to an FMA mastermind event, that fence is going to break very, very soon. So I suggest you get off the fence and come and do it because it ticks all the boxes and does a lot for your business as it's done for mine."
Sean Cole, SC Vital Fitness
"I don't know why you wouldn't go if you're already paying for FMA. I think the biggest value I think is getting set yourself targets quarterly from these events. I know that by June the next one I know I have a target in mind. So if I make massive energy to hit my target, I know I wouldn't have done that. I didn't have that target and goal set in mind. So I think the power of networking to connecting with like-minded people, and experts, you get different ideas and different things you wouldn't think about on your own. I think that's critical when you're in your business."
Dan Moore, Dan Moore Elite Training
"It's always really good to meet members of the FMA community, but also there are also great speakers and you can get a lot from them as well. If you're on the fence about coming to the FMA marketing event it's definitely a no-brainer, you're going to learn simple strategies on how to excel in business."
Kev Foley, Be Fit
EVOLUTION OF FMA MASTERMINDS
The FMA Mastermind Is The Place "Go-Getter" Fitness Business Owners Will Go To Get The Latest Strategies And Blueprints So They Don’t Have To Constantly Reinvent The Wheel.
Hilton Hotel, London Gatwick
April 6th 2018
Our first ever Mastermind was held in Gatwick Airport, we hired a meeting room in the Hilton hotel and spent the day with our clients working on their business and plans for the coming months. You might see a few familiar faces in this picture (our only one from the event!); Marc and Vanessa Golland, Ashley Green, Ricky Berry, Stuart Wilkinson, Dwayne Wilson, Rob Callow, Kev Foley and speaking is Josh Rylatt - all are still part of the FMA community today!
The Glandore, Dublin
June 29th 2018
At this Mastermind we travelled to Dublin, hired an AirBnB and hosted the event. In these pictures you’ll recognise more FMA members including Joe O’Shaughnessy who ended up being our unofficial tour guide! At lunchtime Joe introduced us to the best chicken I’ve ever had at a restaurant called Mad Egg and again in the evening we went to the best Sushi i’ve ever had, thanks to Joe again at Yamamori.
Staple Inn Meeting Rooms, London
November 9th 2018
Right in the heart of 'Legal London' we held our next Mastermind in a light and airy meeting room in Chancery Lane, London, EC4 where we were able to brainstorm, put heads together and work on strategy for the year ahead.
After the event we went for a meal in Goucho Club, famous for its steaks, to unwind and network.
Brighton Amex Stadium
March 1st 2019
If you’ve been around the FMA community a whole you’ll know that I’m a season ticket holder at the club. With the stadium only 20 moins from the office it made sense to hold our next Mastermind at the best football stadium in the world. As you can see the room is slightly bigger to accommodate all our new members that had joined as word started to spread around the fitness industry about the impact that FMA was having. After the Brighton event many FMA members stayed the weekend in Brighton and some ventured out to get a taste of the Brighton nightlife and what it has to offer.
Old Trafford Stadium, Manchester
July 12th 2019
Off the back of the success of hiring the Amex stadium I put it out to the members of the community where to go next and there were many requests for Old Trafford, Manchester United’s football stadium in Manchester so we made that happen. Again, numbers at our Mastermind event grew as you can see by the pictures. At the end of the event we were lucky enough to get a tour of ths stadium and go into the dressing rooms. In the evening we headed out to a really nice restaurant in Manchester for dinner and drinks
Twickenham Rugby Stadium
November 8th 2019
As an avid rugby fan and player I’d always thought it would be pretty cool to hold an event at Twickenham and I wasn’t disappointed! The room overlooked the magnificent pitch and we had our biggest turn out to date of 80 FMA members in the room. We hired a videographer and photographer for the day and we were joined by more FMA staff as the business had again grown. After the Mastermind we were given a stadium tour and shared a night out in Twickenham for dinner and drinks.
Aviva Stadium, Dublin
March 13th 2020
Having been to the home of english rugby it was only fair that we evened things out and on the request of our Irish members we went to the home of Irish rugby: the Aviva stadium. This event was quite symbolic because prior to this we all heard of the covid outbreak in China in mid to late February but none of us thought it would make it over to Europe. As we landed in Dublin International airport we got in a taxi to our hotel and there was breaking news on the radio from the Irish prime minister that all schools were shutting with immediate effect and people were to work from home. At this point we were unsure if we could go ahead with the event that was happening the following day but luckily as we were under 100 people we could. We’re glad we proceeded with this because for those in the room we mapped out a plan of action to get through the impending lockdowns we were facing. After the event we headed into Dublin, which was a ghost town, for dinner and drinks. Most of us changed our flights to leave that night or first thing the following morning as there were rumours of the airport closing. As far as I'm aware from everyone that attended not one person contracted covid and all were able to go back home to their families and businesses and get through one of the hardest challenges we all faced as business owners.
Virtual Mastermind
July 10th 2020
We were due back to Brighton stadium for our next Mastermind but due to lockdown the venue cancelled on us. Undefeated we decided to transition to online just as our clients had. We held our first virtual Mastermind in our offices with our team of 5 at the time. Client numbers had grown due to the support we offered during lockdown and broke the record of over 100 attendees at one of our Masterminds for the first time. We had a number of clients do break out sessions and cover what's working now in the industry. It was great to bring everyone together as all of us were crossing our fingers and toes hoping that lockdown would be lifted soon.
Virtual Mastermind
November 17th 2020
With restrictions on large numbers in place and us hoping to get back to live events soon we decided to step up the production on our events and provide a better user experience for our clients so we hired a TV studio and this went down very well with all the attendees. The production was high end and attendees did multiple break out sessions on zoom, the extra investment we took to rent the studio was greatly received.
Virtual Mastermind
March 12th 2021
Kicking off 2021 we hoped to be back to in-person Masterminds but the restrictions would still not allow it so back to the TV studio we went to bring our members another high quality day. FMAers; Pete Cohen, Ian Ryves, Dan Aguillera and Nicky Seghal all presented strategies and tactics to our members rounding off another well-received day.
Anfield Liverpool
September 24th 2021
For our first in-person event post-pandemic we hosted our last Mastermind of 2021 at Anfield Stadium, home of Liverpool Football Club. The day was attended by 200 FMA clients who heard from motivational speaker and author Damian Hughes of the High Performance podcast, alongside content ranging from sales to accounting. It was great to be back in a stadium with so many fitness professionals in one room all striving for the same end result and takeaways from the day.
Tottenham Stadium, London
March 31st 2022
Our first event of 2022 was held at the New Tottenham Stadium in London. The day was attended by an amazing 260 clients making it our biggest event to date. The stadium was world-class, the biggest we’ve been to, to date and the day was a success with clients, sponsors, and our guest speaker Zack George, the UK’s fittest man. The three biggest takeaways from the day were mindset, accountability, and strategic thinking. Like all our Masterminds the opportunity for clients to work on their business, away from their business was invaluable.
SEE WHAT OTHER FMA CLIENTS SAY ABOUT MASTERMIND
THE FMA MASTERMIND COULD TRANSFORM YOUR BUSINESS, YOUR FAMILY, AND YOUR LEGACY!
Look, you can only learn so much in isolation through books, courses, and blog posts. Real breakthroughs happen when you’re immersed in a subject and are away from distractions.
That’s what you’ll get at the FMA Mastermind. You’ll get multiple “a-ha” moments that’ll help you accelerate your fitness business. It could be a sentence spoken on stage that could solve a big problem for you...
...or perhaps a chat with another FMA member during a break that could give you the catalyst you need to make the next few months the best yet.
Believe me, it sure beats staying home…hoping a big idea is going to accidentally smack you upside the head. You’ll never know what breakthroughs you get until you stamp your ticket for the FMA Mastermind!
Thanks, I look forward to shaking your hand at The Midland Hotel, Manchester! On Friday 23rd June 2022.
Best,
Ben
Please Read Before Registering
The only rule I implement is a timing rule: the day will start promptly and end on time and your attendance for the full eight and half hours is required.
If you need to coach clients in the morning or evening and this means you will be late or have to leave early – cancel them.
If you know you’re traveling from a location that's a long way away and that you “might” get stuck in traffic – book accommodation the night before.
Feedback from our last event was that people arriving late or leaving early disrupted the day. Please don’t be that person. Get organised, book your travel and accommodation and plan your trip!
P.S. Thank you to all who attended our last Mastermind at the Tottenham Stadium! After the day we surveyed everyone and we are making a few changes to the way that we delivered Mastermind moving forwards. The two immediate changes are 1.) more time to network and 2.) contents thats on a deeper level and more specific to the outcome you are looking for.
TAKE A LOOK BEHIND THE SCENES OF OUR LAST MASTERMIND EVENT
IMPORTANT
We’ll send you a ticket once you claim your spot. We’ll also give you a workbook and other goodies that’ll help you on the day you arrive. The Mastermind will start at 9:30 am and stop at 6pm. Lunch and drinks are provided, so you don’t have to worry about getting food.
THANKS TO OUR PARTNERS AT:
DEADLINE TO REGISTER: THURSDAY 23RD JUNE 2022
DO YOU HAVE A PRODUCT OR SERVICE THAT YOU WANT TO SHOWCASE TO OTHER FITNESS BUSINESSES OWNERS AT FMA’s MASTERMIND?
(We Have Sponsorship Opportunities Available…)
If you have a program or service that our attendees might be interested in, talk to Liz [email protected] about taking a exhibition booth or getting an ad in the event workbook.
Copyright © 2024 FMA. All Rights Reserved.