If you are an Independent Gym Owner, large group or small group training provider (indoor or outside), or a Coach/Personal Trainer, you’re probably struggling with:
- Acquiring customers at a cheaper rate.
- Don’t want to solely rely on organic growth (referrals, producing content, DMing people).
- Converting more of your leads with a predictable system (a better sales system).
- Running your fitness business by the numbers with 60%-20%+ profit margins.
- Finding a fitness business peer group of other people at or above your level so you can raise your standards.
What it helps them achieve
Fitness Marketing Agency will help you achieve the following in 90 days or less:
- Generate ideal and qualified leads, that are begging to join your service/programme.
- Analyse your sales process so you can convert more of what you have.
- Spend less (on marketing) and produce more (sales) with your business efforts.
- Free you up, so you can spend more time with family, friends and have peace of mind that your marketing is converting and working 24/7.
- You'll not get unqualified leads (who want to negotiate on price or can't afford you)
- Crazy free offers, bait and switch or accountability challenges
- Give you a login to a membership site and tell you to get on with it
- Make you set up complicated tech or get you to build your own funnels
- Make outrageous claims or false promises
- Drastically overcharge and underdeliver
Fitness Marketing Agency gives you everything you need to achieve this transformation:
- Custom plan: 1on1 onboarding session.
- Done for your lead generation ads and marketing funnel creation. We do everything; set up, monitor, report back, and more.
- Live Mastermind event: Previous Venues have been Old Trafford (Man Utd Football Club), Amex Stadium (Brighton Football Club), Twickenham (England Rugby Stadium), Anfield (Liverpool Football Club), Aviva Stadium (Irish Rugby) and The New Tottenham Stadium.
- Tools: Get all the tools required to build, test, maintain, and optimise all business systems.
- Community: Our community where the best of the best in the industry hangout.
- Coaching: 5x 1-hour weekly Q&A call on Zoom where you can ask questions live.
- Accountability: Quarterly check-in calls from your success coach to hold you accountable.
"Since joining FMA, we have consistently made 20+ sales per month, our best month was September where we made 48 sales, with half the ad spend we'd previously been spending!"
— Amy Marshall, ALM Fitness, Worcester, UK
Meet The Fitness Marketing Agency Team
The fitness industry in recent years has had an influx of mentors, consultants, gurus, and agencies. Most don’t even have roots in the industry and sadly they overpromise and underdeliver in the results that they get for hardworking Fitness Business Owners like yourselves. Most of these types are one man band operators with no team or support system to help you succeed. At Fitness Marketing Agency one of the reasons our clients are so successful is because of the support team Ben has assembled to guide our clients to success.
HERE IS WHAT A FEW FMA CLIENTS HAVE TO SAY ABOUT US…
“It’s simple, effective and the marketing advice has been brilliant”
140 Leads And 64 Sales Into A 30 Day Trial With One Marketing Campaign
Highlights Of This Case Study:
- Member since: 12th June 2020
- Location: Portsmouth, UK
- With FMA Sean increased his lead flow and gained the expertise to convert these leads into sales.
- FMA also helped Sean negotiate how to run his Fitness Business during the Covid-19 pandemic
- As well as helping fitness business owners with lead generation, three times a year we have mastermind events - these have given Sean plenty of lightbulb moments and genuine ideas he can implement in his Fitness Business
- With FMA Sean made £6669 off a £717 ad spend for his first campaign and continues to run campaigns month in month out generating similar results
- He no longer has to worry about lead generation or acquiring new clients as FMA provide direction and implementation for him every single month
“FMA deliver and get results, it’s simple.”
Launching A New Gym With 100 Clients Before Doors Even Opened
Highlights Of This Case Study:
- Member since: 14th August 2018
- Location: Marston, UK
- One of our longest standing members, in the pandemic Gavin decided to relocate his gym to a brand new area
- FMA helped Gavin run a successful pre-gym launch, signing up 100 new clients before the gym was even open
- This was achieved by running specific advertisements in his area and offering people the chance for a paid 30 day trial
- Working with FMA, Gavin has gained the knowledge he needs to expand his business even further in the future
- Gavin has built a successful team to help him run the business, meaning he can finish work at 5pm and not have to worry about his next clients are coming from
“FMA are always there to help me and support me”
There’s A Lot Of Bull Sh*t Out There
Highlights Of This Case Study:
- Member Since: August 2020
- Location: Brighton, Tunbridge Wells, Newhaven
- With FMA, Sol made 35 sales with our 21-day challenge just before we were put into a global lockdown. Despite unforeseen circumstances, Sol kept 32 of these clients.
- For Sol, the best part of FMA is the exposure that they have brought, ensuring everything has been put into place from the ad copies and campaigns to the ease of getting support.
- Sol has been in the fitness industry for 30 years now and he believes that what FMA does works due to its simple yet effective nature with a “pull the trigger” and get it done mindset.
“It's not just about marketing, it's the back end systems that FMA massively help with too”
350 Qualified Leads In Just 3 Weeks
Highlights Of This Case Study:
- Member since: April 2021
- Location: Birmingham (Aston and Erdington)
- With FMA Thomas increased revenue by £7,000 in the first month, going from 14 - 17,000 each month to 23/24,000 by running our momentum campaign.
- At 20 years old Thomas opened up his first facility after having to retire from football due to an injury. Just one year later, with the help of FMA, he reached full capacity and expanded to a second facility.
- Working with FMA has allowed Thomas to get hold of much better quality leads whilst putting the correct back-end systems in place and allowing him to access a wide variety of marketing campaigns every month.
“We saw one of the best results we have ever seen”
Micro Gym Generates $14K in 90 days
Highlights Of This Case Study:
- Member since: August 2022
- Location: Ohio, USA
- Sean Doty offers group training, semi-private groups and personal training at TrAk Athletic; charging anywhere between $200-$800 per month.
- Sean generated 230 leads in 90 days and closed 30 sales at $497 each, generating a huge $14K of recurring revenue.
- His membership numbers now sit at 103 recurring members with 30 new members currently participating in challenges.
- Sean’s 50+ campaign was a huge success and produced the best results he has ever seen!
- Joining FMA has enabled Sean to solve problems and create a clear pathway for growing his business.
“The leads were overwhelming in a good way as I never thought I would have that many people interested in what I do”
Gym Owner Grows From 30 Clients To 100 Clients And Opened A New Facility
Highlights Of This Case Study:
- Member since: April 2020
- Location: New York, USA
- After falling in love with health and fitness herself and then training clients part time in parks and gyms, Brittany left her job and became a full time trainer.
- As soon as she joined FMA, leads were flowing in and it was great for Brittany to see how many people were interested in her services.
- Brittany’s gym membership increased from 30 - 100 members and provided the opportunity to move into a bigger space, grow and become a true business.
- Brittany admits that she was hesitant to receive marketing help but is delighted she took the leap with FMA and says ‘if she can do it, anyone can!’
“Lead generation was our number one pain point”
US Gym Goes From 0 To 150 Leads Per Month
Highlights Of This Case Study:
- Member since: December 2020
- Location: Ohio, USA
- Renegade fitness offers semi private 3-1 coaching as well as large group training in Ohio, USA.
- Before joining FMA, lead generation was Jennifer’s number one pain point. After trying two other marketing agencies and only averaging 8 leads a month, FMA increased her leads to an average of 150 a month.
- FMA provided all the tools and resources to make Jennifer comfortable reaching out to her leads. Unlike other agencies, FMA’s strategy provided Jennifer with warm leads that provided insight and helped Jennifer better understand the person before reaching out.
- Jennifer was able to increase her average client number from 170 to 210 which was her business goal. Now her goals are even higher as she aims to pay her staff even more and provide further benefits.
“The quality of these new clients is incredible… FMA - they know what they are doing!”
Functional Fitness Facility Adds 33 New Members With FMA Generating $62k In Revenue
Highlights Of This Case Study:
- Member since: 9th December 2022
- Location: Pueblo, Colorado, USA
- Previously, Sean's classes would have a modest attendance of 3-6 members. With FMA's marketing strategies, he witnessed a remarkable surge, with his classes consistently reaching 12 or more members.
- Sean generated a staggering 271+ leads, providing a strong foundation for his business growth.
- These high-quality leads were acquired at an impressively low cost of $3.71 per lead.
- He successfully converted 33 of these leads into new members, unlocking their potential for a long-term commitment.
- As a result, Sean's fitness business generated over $62,000 in new client revenue per year! And this was just the start.
“II wasn’t running a ‘REAL’ fitness business until I joined FMA”
High-End Studio Makes $50k Profit With FMA
Highlights Of This Case Study:
- Member since: 3rd November 2021
- Location: New York, USA
- Vinnie started his gym in 2013 and offers high-end 1-1 coaching and nutritional support at $200 per session.
- Since joining FMA, Vincent no longer has to worry about paying rent or where his next client is coming from down to a solid marketing strategy bringing in consistent qualified leads.
- In fact, he is now looking at a 2nd location.
- His business has completely transformed and he believes he is now truly running a successful fitness business thanks to Fitness Marketing Agency.
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