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GYM OWNER WORKSHOP - SUNDAY 20TH JULY 2025 - JUST 30 SPOTS AVAILABLE
Give Me One Day And I’ll Hand You The Exact Blueprint To Take Your Gym To £1 Million And Beyond
JOIN OTHER HIGH-GROWTH GYMS FOR THE “£1 MILLION MASTERPLAN WORKSHOP”
This is your chance to access never disclosed growth secrets directly from one of the fastest growing SGPT gyms in the UK
From Ben Davis, Founder & CEO, FMA
What if I handed you on a silver platter a proven, tried and tested growth plan for your gym...
Fully personalised that you could instantly install into your business in just ONE day, would you take me up on that offer?
We are looking for 25 High-Growth gyms to join us
...Plus our friends Madisons Fitness, for an exclusive Workshop at FMA HQ and Madisons Gym.
Most gym owners in your position would crawl over broken glass to get their hands on Madisons' Playbook.
This is your chance to secure your seat right now while seats are still available.
Here’s the straight up truth...
Growing a gym in 2025 is harder than ever before.
You Too Might Be Running Into Some Of These Problems
😔 Feeling stuck and hitting a growth ceiling
You’ve reached a crossroads - maybe you are hitting £20K, £30K, even £50K/month - but deep down, you’re not sure what to do next. The fire that got you this far is flickering, and your goals feel… fuzzy. You keep asking: “Am I building a real business, or just creating another job for myself?” You’re tired of spinning your wheels, making decisions on gut feel, and hoping something sticks.
😔 Finding the right people (aka A-players)
You’ve hired - and fired. The turnover hurts. Good people leave, poor fits drain your energy. You find yourself constantly dragged back onto the gym floor to cover sessions, solve problems, and hold the whole thing together. You’re the glue - and you’re cracking. You didn’t sign up to be the fallback plan for your own business.
😔 Leading a team is not what you signed up for
Let’s be real: you’re not sure how to lead a high-performing team. You’ve struggled to find people who care even half as much as you do. You’ve either hired the wrong ones, or lost the right ones. You’re caught between being “the mate” and “the boss” - and neither are working. You need systems, standards, and structure… not just shouting louder.
😔 Your margins are hurting with less take home profit
You’ve raised your prices - maybe even more than once - but now you feel like you’ve hit a ceiling. You’re worried about scaring people off or over-promising. You’re asking: “How much is too much? Am I actually delivering the value I say I am?” And deep down, you suspect you’re still undercharging for what you do.
😔 Your business feels complex and bloated
You’re not sure if the business model you’ve built is actually built for profit. Should you be running 4:1s, 6:1s, 8:1s? Large group? Small group? Hybrid? And more importantly: are your clients getting results at scale, or are you just patching holes with your time and talent? You want a machine that delivers results and revenue - not just more sessions.
😔 Sales have plateaued and you’re losing traction to your competitors
You’re stuck in the sales role. Again. You’re the one doing the calls, handling objections, closing deals - and if you stop, the revenue stops. The pressure’s relentless. You want a sales process that runs without you, that converts cold leads into long-term clients, without needing your face on every funnel or your voice on every call.
😔 Community, recurring revenue - these would be nice… but they are nowhere to be seen
You know that retention is everything - but right now, it feels like you’re constantly trying to re-sell your own members. Your community is decent, but not sticky. They train, they leave, they forget. You want to build something different: a tribe that sticks, stays, and refers. A culture that people don’t want to leave - and can’t stop talking about.
If you tick at least one of the boxes above and you are looking for more from your business so you can support your family and make all the profits that you need - I’m personally inviting you to make more progress in 1 day than you have in the past 12 months…
This Workshop Is NOT For The Average Gym Owner
It’s designed specifically for gym owners, coaches, and fitness entrepreneurs who are serious about building a world-class SGPT business - one that’s profitable, scalable, and built to last.
✅ You run (or are planning to run) a Small Group Personal Training (SGPT) model and want to deliver a premium experience that commands premium prices.
✅ You’re tired of winging it — and want proven systems for client retention, sales, marketing, and leadership.
✅ You want to build a business that runs efficiently, predictably, and doesn’t depend on you doing everything.
✅ You’re ready to stop undercharging, overcome imposter syndrome, and confidently lead with value and authority.
✅ You know your product is good, but want it to be undeniably world-class, with industry-leading client results and low attrition.
✅ You’ve tried ads, social media, or marketing before, but never had a complete strategy that converts consistently.
✅ You want to become the go-to gym in your area — with clients who stay longer, pay more, and refer without being asked.
✅ You’re ready to think bigger, move faster, and lead like a true business owner — not just a coach.
Achieve More In ONE Single Day Than You Have In The Past 12 Months
Here’s exactly how we’ll do it…
Phase #1 - Your SGPT Product (Practical Session)
Delivery / Service / Staffing / Coaching
Most gym owners think they have a good service.
But if your members aren’t:
✔ Getting jaw-dropping results
✔ Staying for 24+ months
✔ Raving about you to their mates like a badge of honour
Then it’s not “world-class.”
It’s average. And average doesn’t scale.
Here’s the hard truth most gym owners need to hear:
If your product — the way you coach, programme, and deliver your SGPT - isn’t exceptional...
💥 You’ll feel constant pressure to drop prices
💥 You’ll rely too heavily on lead gen just to plug the holes
💥 You’ll keep losing good members and good staff
💥 And you’ll never break out of the burnout cycle
But when you nail the delivery system?
✅ Clients stay longer
✅ Word-of-mouth takes off
✅ You can charge premium prices confidently
✅ Your team knows exactly how to deliver consistent, high-level service
✅ And your business runs smooth, scales smart, and sustains itself
This is where real leverage lives.
Inside Phase 1 of the SGPT Workshop, you’ll experience-first-hand - the exact systems and frameworks used by Madisons Fitness, one of the UK’s most successful premium SGPT gyms.
You’ll be taken through the actual client journey and workout as if you were a new member - seeing exactly how we programme, coach, assess, and deliver results at scale… without sacrificing personalisation or quality.
You’ll also learn how to:
✅ Build a sticky coaching system that creates high-retention
✅ Create programming structures that get results at scale
✅ Train your staff to deliver a world-class client experience every single session
✅ Remove yourself from the day-to-day, without the product falling apart
✅ Build an internal culture of accountability, consistency, and ownership
This isn’t just about making your service “better.”
It’s about turning your gym into a high-performance product - where clients stay, staff thrive, and your reputation becomes your best marketing tool.
Most gym owners are obsessed with getting more leads.
But smart gym owners obsess over being so good people never want to leave.
That starts here - in Phase 1.
Phase #2 - Mindset (Classroom Session)
How You think / How You Operate / Daily Habits Of A
Million Pound Gym Owner
Upgrade Your Thinking, Unlock Your Business, Build the Life You Actually Want.
If you don’t think like a business owner, you’ll never grow like one.
You’ll stay stuck...
Trapped in sessions...
Undercharging, over-delivering, and watching less talented people race ahead simply because they understand how to think bigger, act faster, and move with purpose.
Most gym owners struggle to grow not because they’re lazy, but because they’ve never been taught how to think like winners.
They’ve been taught to:
✔ Play safe
✔ Avoid risk
✔ Wait until “the time is right”
✔ Keep their prices low
✔ And “see how things go”
But that’s not how high-performance business works.
That’s not how you build a £50k/month – £75k/month – £85k/month gym.
That’s not how you change your life.
Success Starts With Vision, Not Tactics
If you don’t know where you’re going, no strategy will save you.
In this breakthrough workshop, we’ll help you get crystal clear on your vision, strip away the mental noise, and reset your operating system from the ground up - using the same performance principles taught by Tony Robbins, Jim Rohn, Hormozi, and elite entrepreneurs worldwide.
You’ll walk away with a powerful plan to:
This isn’t about “motivation.”
This is about installing the psychological software required to scale your gym, your income, and your impact.
The Real Enemy: Your Current Mindset
Most coaches wait years to give themselves permission to go all in.
✅ They hesitate to raise prices.
✅ They overthink every move.
✅ They look around, compare, doubt themselves… and never take the leap.
But high-level operators?
✅ They see it, decide, act, evolve quickly.
✅ They don’t get stuck in stories.
✅ They build momentum on command.
That’s what this workshop installs.
It’s the thinking that helped us build one of the UK’s most profitable SGPT gyms — and it’s the same mindset we use to grow our businesses, build wealth, and lead with clarity.
Phase #3 - Sales (Classroom Session)
Sales Scripts/ Objection handling / Sales Systems /
Building A Sales Team
Let’s be honest
Most gym owners think they can sell...
But the numbers tell a very different story.
❌ Inconsistent conversions
❌ Poor follow-up
❌ Weak objection handling
❌ Undercharging out of fear
❌ No structure, no urgency, no process
If that’s hitting too close to home, this workshop is your wake-up call.
Because the truth is: If you don’t know how to sell, you don’t know how to scale.
🧠 Selling Isn’t Sleazy – It’s A Skill
High-performing gyms aren’t lucky.
They’ve built sales machines.
At the SGPT Sales Mastery Workshop, we’ll show you exactly how to:
This isn’t theory. It’s built off the exact frameworks used by 7-figure fitness entrepreneurs across the UK, US, and Australia — and it’s how we help gyms close 5-figure months like clockwork.
💬 If You’re Not Closing, You’re Not Growing
You’re not “bad at sales.”
You’ve just never been taught how to:
Most gym owners are reactive.
They take calls without structure.
They get flustered at price objections.
They crumble when someone says “I need to think about it.”
It’s not your fault - but it is your responsibility to change it.
🚀 The Truth? Your Business Will Only Grow As Fast As You Can Sell
You can have the best coaching, the best facility, the best client results...
But if you can’t close - it all stalls.
In this workshop, you’ll get:
💡 Ready to Charge More, Sell Better, And Grow Faster?
This is for coaches and gym owners who are done with “I’ll get back to you.”
Who are tired of ghosted messages, flaky prospects, and closing under pressure.
If you want to step into your power, build a business that sells at scale, and finally start growing like the pros you see online — this workshop is your next move.
You can become the best closer in your market.
You can charge premium prices without resistance.
You can lead every sales call with confidence.
We’ll show you how.
Phase #4 - Marketing (Classroom Session)
Lead Generation / Advertising / Branding
💡 Build A Lead Gen & Brand Ecosystem That Fills Your Pipeline Daily, Positions You `As The Local Authority, And Grows With Or Without You
Let’s cut the fluff.
If you’re not attracting leads every day...
If your brand isn’t standing out in your local market...
If your ads aren’t producing real appointments (not likes)...
Then your business is relying on hope marketing.
And hope isn’t a strategy.
It’s a slow death.
📈 Leads Are The Lifeblood — But Only If You Know What To Do With Them
Most gym owners “run ads” and “post content”...
But there’s no system. No offer. No real strategy.
Just inconsistent leads, poor follow-up, and no real understanding of why nothing’s working.
In the SGPT Lead Machine Workshop, you’ll learn how to:
This isn’t about getting likes — it’s about getting appointments that convert.
💡 Brand Alone Doesn’t Pay The Bills — But Authority + Attention Does
We’ll teach you the branding strategy used by some of the fastest-growing SGPT gyms in the UK - blending content, copy, creative and community presence to turn you into the go-to expert in your market.
No, you don’t need to dance on TikTok.
You need a clear, consistent message, dialled-in offers, and a media strategy that builds trust before you even get on the phone.
Phase #5 (Classroom Session)
Open Floor Q&A
You’ve learned the frameworks.
You’ve seen how the systems work.
Now it’s time to get your specific questions answered.
To round out the day, we’ll open the floor for a no-holds-barred, open Q&A session with the Madisons Coaching Team and the Fitness Marketing Agency crew.
This is your chance to:
✅ Get personalised advice on your unique business challenges
✅ Ask follow-up questions on service delivery, mindset, sales, or lead gen
✅ Clarify your next steps and roadblocks
✅ Dig into the real-life operations of a successful SGPT gym
✅ Learn what’s actually working right now in the UK fitness business space
✅ Get unstuck, unfiltered, and unbelievably clear
We’re not here to hold back or gatekeep.
This is a rare chance to speak directly to two teams who are in the trenches, building and scaling successful fitness businesses - day in, day out.
So come prepared with your toughest questions.
We’ll give you real answers - no fluff, no theory, just what works.
What You’ll Walk Away With (This Isn’t Theory – It’s Built for Action)
✅ A Clear, Profitable Vision For Your Business
You’ll walk away with a crystal-clear roadmap for what your gym should look like over the next 12–36 months. No fluff. No guesswork. Just a clear, step-by-step direction that matches your personal income goals, lifestyle, and ambitions.
✅ A Business Model Built For Scalability & Profit
You'll discover exactly how to structure your training model - 4:1, 6:1, large group, hybrid - based on your market, your strengths, and your growth targets. You'll know how to deliver real results at scale without sacrificing your margins.
✅ Pricing & Packaging That Increases Revenue Without Fear
We’ll show you how to position, present, and price your services so that you can charge what you’re worth — without losing clients. Walk away knowing how to raise prices with confidence and communicate the value of what you do.
✅ A Team Plan That Gets You Off the Gym Floor
You’ll get a blueprint for building (and keeping) a high-performing team - from hiring and onboarding to leadership and culture. So you’re not stuck as the “do-everything boss” - but become a true business owner, not just an operator.
✅ A Scalable Sales System That Works Without You
You’ll learn how to build a simple, effective, and repeatable sales system - even if you hate selling. So your business can generate leads, handle objections, and close high-value clients without you being the closer every time.
✅ A Step-by-Step Retention & Community Strategy
You’ll learn how to build a strong community that sticks, stays, and refers. That means fewer cancellations, more referrals, and a membership base that’s emotionally connected to your brand - not just your workouts.
✅ The Confidence to Make Decisions Like a Real CEO
Most gym owners operate on gut feel and guesswork. After this workshop, you'll have the numbers, frameworks, and strategic insight to make sharp, confident business decisions that actually move the needle.
✅ Connections That Last
You’ll be in a room of high-level gym owners who get it. This isn’t a free Facebook group full of tyre-kickers — this is a curated room of committed professionals. The relationships alone could be worth the ticket price.
You Don’t Want Your Competitors Getting The ‘edge’ You Desperately Need.
So don’t dither, delay or procrastinate...
That’s for average mediocre gym owners...
Not growth-minded entrepreneurs like you.
This is your chance to get THE playbook to £1 Million per year at this workshop.
We could easily charge £3,000 per seat for this event.
And frankly that would still be a complete steal.
But this NEEDS to be accessible.
Why?
Because your growth this year will continue to sit, stagnant and hit a growth ceiling without attending.
So we wanted to do something special for you.
We’re holding our hands out with everything you need to finally SCALE to £1 million (and beyond)...
For a one time investment of £397 + VAT*
*100% VAT deductible, invoice sent upon purchase.
And to make it a total no-brainer...
We have 100% Money Back GUARANTEED
Attend the workshop...
Take part fully...
Use what we give you...
And if, by the end of the day, you genuinely feel it wasn’t worth at least 10X the ticket price - just come and speak to us privately, and we’ll refund your investment for the ticket and your travel / accommodation costs on the spot.
No drama. No awkward forms. No weasel clauses.
We’re not here to waste your time, and we don’t want your money if we can’t deliver real value, but let’s be clear — this guarantee is for action-takers only. If you show up late, sit at the back, check your phone all day and don’t engage, this isn’t for you.
Fair? Good. Now let’s get to work.
Investment & How to Join
As I mentioned the investment to attend this is only £397 + VAT*.
Or, if you prefer, you can spread the cost in two instalments of £250 + VAT*
*100% VAT deductible, invoice sent upon purchase.
That means this will go quickly, but let’s be clear:
This isn’t “buy now, attend later.”
This is application-only - and that’s deliberate.
We don’t open the doors to just anyone.
This workshop isn’t for dabblers, tyre-kickers or people who are “just curious.” It’s for growth-minded gym owners who are serious about building a profitable, sustainable, high-performing business.
We keep the room small, strategic, and high calibre — because the power isn’t just in the content. It’s in the connections, the conversations, and the calibre of the people sitting either side of you.
That’s why everyone must apply.
Not to be elitist - but because the strength of the room depends on who’s in it.
If you’re accepted, you’ll get direct access to battle-tested strategies, high-level thinking, and a network of gym owners playing at a higher level.
If that sounds like you - apply below.
Your Response Is Required No Later Than 20th July
We’re keeping this workshop intimate and high-impact.
That means no more than 30 serious gym owners in the room. And because every seat is by application only, once the spots are gone - they’re gone.
🕒 Deadline to apply: 20th July
We review applications on a rolling basis - and spots are already being claimed. If you’re reading this, and you know you want in - don’t wait.
The longer you sit on the fence, the more likely it is that someone else will take your place.
Apply now. Secure your seat. Join the room where real growth happens.
Introducing Your Workshop Hosts
Real Operators. Proven Winners. No Fluff.
You won’t just learn theory. You’ll learn what’s working right now from the people who are setting the pace in the fitness business world.
🏋️♂️ Jerome Bolze, CEO & Founder, Madisons Fitness
Built a 7-Figure Gym Brand from a Local Bootcamp
Jerome is living proof of what’s possible when you build a gym business the right way.
Starting from a local bootcamp in Haywards Heath, he’s grown Madisons Fitness into a seven-figure, multi-site operation, recognised nationally for its leadership in small and large group personal training.
Jerome has built a high-performing team of 15+ and fully removed himself from the day-to-day - allowing him to operate as a true CEO. His systems for scale, team development, and operational leadership are the gold standard for fitness business owners who want freedom and profit.
If you want to scale without chaos and build something that lasts — Jerome’s blueprint is the one to follow.
💼 Ben Davis, CEO & Founder, FMA
Europe’s #1 Marketing Agency for Gym Owners
Ben is one of the most influential voices in the fitness marketing space. He built Fitness Marketing Agency from scratch into a multi-million-pound powerhouse, now serving over 430 fitness business owners across the UK and Europe.
Under his leadership, FMA has become the largest and most trusted fitness marketing agency in Europe, with a team of 30+ and a reputation for delivering real ROI — not likes and followers.
Ben’s expertise in lead generation, marketing strategy, and META ads has helped gym owners across the country double, triple — even quadruple — their revenue. If you want to understand how to build real demand and drive predictable growth, Ben is who you want at the front of the room.
🎯 Luke Robinson, Head of Sales, FMA
Sales Coach to 400+ Gym Owners
Luke isn’t just a “sales guy” - he’s the driving force behind hundreds of gym owners building high-converting, scalable sales systems that work without them.
As Head of Sales at FMA, Luke has coached over 400 gym owners to confidently sell high-ticket programmes, convert cold leads, and consistently close - even in tough markets. His sales frameworks are now used by fitness businesses across the UK.
He’s spoken internationally on the psychology and systems of sales, and when it comes to levelling up your revenue - there’s no one better to learn from.
📈 Charlie Horton, Head of Growth, FMA
Marketing Strategist to the Fitness Elite
Charlie is the strategic engine behind some of the most successful gym marketing campaigns in the industry.
As Head of Growth at FMA, he’s helped generate millions in new business for gyms across the UK and overseas. He’s been invited to speak on international stages from Stockholm to LA, and is widely respected for his work in positioning, copywriting, and full-stack marketing strategy.
Charlie doesn’t just talk marketing - he architects campaigns that convert. If you want to know how to consistently attract the right clients, build compelling offers, and dominate your local market - this is the guy to listen to.
SGPT Growth Workshop
Frequently Asked Questions
❓ What is the SGPT Growth Workshop?
The SGPT Growth Workshop is an intensive, one-day event designed specifically for gym owners who are ready to elevate their business. This workshop focuses on four critical areas: service delivery, mindset, sales, and lead generation. You'll gain insights and practical strategies from industry leaders to help you build a more profitable and sustainable gym business.
❓ How do I apply to attend?
Attendance is by application only to ensure a tailored experience for all participants.
To apply:
1. Click the “Apply Now” button on our website.
2. Complete the application form with your details and business information.
3. Our team will review your application and contact you with further instructions.
❓ Can I bring a team member or guest?
Yes. If you bring a team member or partner we will give you a 50% discount on their ticket price. Let us know on the call and we can discuss their fit.
❓ Where is the workshop located?
The workshop takes place in Haywards Heath, West Sussex, UK, across two venues:
✔ Morning Session: Fitness Marketing Agency HQ
✔ Afternoon Session: Madisons Fitness
Detailed venue addresses and directions will be provided upon acceptance.
❓ How do I get to Haywards Heath?
By Train:
✔ From Brighton: Direct trains run frequently from Brighton to Haywards Heath, with journey times averaging around 14 to 23 minutes. Southern Railway
✔ From Gatwick Airport: Direct trains from Gatwick Airport to Haywards Heath take approximately 11 to 16 minutes. Trainline
By Car:
✔ From Brighton: Approximately a 30-minute drive via the A23 and A272.
✔ From Gatwick Airport: Approximately a 20-minute drive via the M23 and A23.
❓ Are there accommodation options nearby?
Yes, for your convenience, we recommend the following accommodation:
✔ Premier Inn Haywards Heath: Located in the heart of Haywards Heath, offering comfortable rooms and amenities suitable for your stay.
Given Haywards Heath's proximity to both Brighton and Gatwick Airport, you may also consider accommodations in these areas, both of which offer a wide range of options and are easily accessible by train or car.
❓ How long is the workshop?
The workshop is a one-day event running from 9:00 AM to 5:00 PM. We recommend arriving at least 15 minutes early for registration and networking.
❓ What’s included in the workshop?
Upon acceptance, your workshop experience will include:
✔ Full access to all sessions and materials.
✔ Opportunities for hands-on learning and networking.
✔ Refreshments and snacks throughout the day.
✔ A catered lunch with menu options provided in advance.
❓ What is the format of the day?
The workshop is designed to be interactive and engaging, featuring:
✔ Expert-led presentations.
✔ Group discussions and exercises.
✔ Real-world case studies.
✔ Practical implementation strategies.
✔ Workout and coached sessions.
❓ Who are the speakers?
Our speakers are seasoned professionals from the Madisons Coaching Team and Fitness Marketing Agency, each bringing a wealth of experience in scaling successful SGPT gyms.
❓ What should I bring to the workshop?
Please bring:
✔ A notebook and pen for notes.
✔ Workout gear.
✔ An open mind ready for learning and collaboration.
❓ Can I work with your team after the event?
Yes, there will be opportunities to engage with our team for further support and mentorship. Details will be provided during the workshop.
❓ What is the cancellation and refund policy?
While we do not offer refunds, we understand that circumstances can change. If you are unable to attend, please notify us at least 7 days in advance to reschedule for a future workshop date.
❓ Can I take photos or videos during the workshop?
Yes, we encourage you to document your experience. However, please be mindful of other participants and avoid recording during sensitive discussions.
❓ Is food provided?
Lunch is at your own discretion. You can purchase from Mincka coffee shop next door, go to Waitrose which is nearby or bring your own.
❓ Is there a dress code?
Business casual attire is recommended for the classroom sessions. Also bring workout gear for the practical session which is optional to take part but highly recommended (showers are available if needed). Comfort is key, as the day will involve both seated sessions and interactive activities.
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